Brand Launch & Preschool Expansion Intern

Healthy Kids Programs
Location: Fishkill, NY
Position: Part-Time Internship (15–20 hours per week)
Compensation: $18–$21 per hour, depending on experience

About Healthy Kids Programs

Healthy Kids Programs is one of the fastest-growing childcare providers in the country, operating before- and after-school programs, early learning centers, and Universal Pre-K (UPK) programs across multiple states.

We are seeking a creative, motivated intern to help develop and launch a new brand identity for our growing preschool programs while supporting the expansion of 3-year-old preschool (3-K) programs in New York State.

Key Responsibilities

Brand Development & Marketing

Help develop a new name, logo, messaging, and visual identity for our preschool programs, emphasizing kindergarten readiness.

Build a dedicated preschool website using Wix.

Develop a communications plan to introduce the new brand to school districts, families, and community stakeholders.

Create marketing materials, presentations, brochures, and digital content.

Research competing preschool brands and identify opportunities for differentiation.

Help coordinate the launch of the new brand.

3-K Program Expansion & Outreach

Support outreach to school districts in Dutchess, Monroe, and Broome counties to explore launching 3-K programs in conjunction with New York State's child care expansion pilot initiative.

Research potential school district partners and identify opportunities to establish preschool classrooms within existing school buildings.

Develop outreach emails, presentations, and informational materials for school district administrators.

Coordinate communications and follow-ups with prospective district partners.

Help communicate the benefits of school-based 3-K programs, including kindergarten readiness, early integration into the school community, and a natural pathway into district UPK programs.

Qualifications

Current college student, graduate student, or recent graduate preferred.

Coursework or experience in marketing, branding, communications, business development, or a related field.

Strong writing, communication, creative thinking, and organizational skills.

Familiarity with Wix, Canva, and digital marketing tools.

Comfortable conducting research and communicating professionally with school district administrators.

Ability to work independently and manage multiple projects.

Interest in early childhood education is a plus.

What We Offer

Hands-on experience developing and launching a new preschool brand.

Opportunity to participate in expanding early childhood education programs across New York State.

Direct exposure to senior leadership at a rapidly growing organization.

Flexible part-time schedule.

Meaningful responsibility for projects with measurable outcomes.

About the Opportunity

This position combines creative marketing with business development and community outreach. The intern will help Healthy Kids Programs build a recognizable preschool brand while supporting efforts to bring high-quality, school-based 3-K programs to more communities across New York State.