Social Media & Creative Direction Intern

# Social Media & Creative Direction Intern

 **Location:** Atlanta, Georgia — Hybrid **Position:** Part-Time, Paid Internship **Schedule:** 10–15 hours per week **Duration:** Initial 12-week internship, with potential extension **Compensation:** Hourly pay; rate confirmed before hiring

## About Us

We are an emerging independent record label and artist services company focused on developing recording artists, promoting new music, and building distinctive artist brands.

We are seeking a creative, motivated individual who can bring fresh ideas, strong visual instincts, and innovative approaches to artist branding, social media, and digital content.

This opportunity is designed for an emerging creative professional interested in gaining hands-on experience in the music and entertainment industry.

## Position Overview

The Social Media & Creative Direction Intern will support the creative vision and digital presence of our record label and its artists.

This individual will help develop creative concepts, guide visual storytelling, produce promotional content, and manage social media activities.

**We are looking for someone who can generate original ideas, not simply execute instructions.**

The ideal candidate understands music culture, visual branding, social media trends, and how to translate an artist's personality and music into engaging content.

## Key Responsibilities

### Creative Direction & Artist Branding

- Develop creative concepts for artist promotional campaigns, music releases, and social media. - Help establish and maintain consistent visual identities for the label and individual artists. - Create mood boards, visual references, and creative presentations. - Recommend creative themes, aesthetics, colors, styling concepts, and visual storytelling approaches. - Develop concepts for promotional photoshoots, music videos, and behind-the-scenes content. - Provide creative input on artist branding and image development. - Research emerging visual trends in music, fashion, and entertainment. - Present creative ideas and recommendations to label leadership. - Help translate approved creative concepts into actionable content plans. - Coordinate creative direction with artists, photographers, videographers, and other collaborators when needed.

### Social Media Management

- Assist with managing social media accounts for the label and assigned artists. - Develop monthly content calendars. - Create original social media content concepts. - Write captions and prepare posts for approval. - Schedule and publish approved content across Instagram, TikTok, Facebook, and YouTube. - Monitor engagement and identify opportunities to improve content performance. - Research social media trends relevant to each artist's brand. - Maintain consistent messaging and visual presentation.

### Video Editing & Digital Content

- Edit short-form videos, music teasers, Reels, TikToks, and YouTube Shorts. - Create promotional videos for singles, EPs, albums, and music videos. - Edit behind-the-scenes footage, interviews, and artist content. - Develop engaging storytelling concepts using existing footage. - Add captions, transitions, effects, and approved audio. - Create reusable video templates. - Optimize content for different platforms.

### Graphic Design

- Design social media graphics, promotional flyers, and release announcements. - Create digital promotional materials consistent with approved branding. - Develop templates for recurring artist content. - Support visual concepts for release campaigns. - Organize design assets and maintain brand consistency.

### Creative Planning & Collaboration

- Participate in creative brainstorming sessions with label leadership. - Collaborate with the Music Marketing & Promotions Intern on release campaigns. - Present creative recommendations for upcoming projects. - Help plan promotional content sessions and photoshoots. - Attend occasional in-person meetings and approved creative sessions in Atlanta. - Coordinate with artists to collect photos, videos, and other promotional materials. - Maintain organized creative files and project documentation.

## Learning Opportunities

- Hands-on experience in creative direction for recording artists. - Exposure to artist branding and image development. - Experience developing creative concepts for real music campaigns. - Mentorship from label leadership. - Opportunities to participate in creative planning meetings. - Practical experience in social media management, video editing, and graphic design. - Portfolio development through approved projects. - Exposure to the operations of an independent record label.

## Required Qualifications

- Strong interest in music, entertainment, visual storytelling, and creative direction. - Creative thinking and ability to develop original concepts. - Understanding of Instagram, TikTok, Facebook, and YouTube. - Basic video editing and graphic design skills. - Familiarity with Canva, CapCut, Adobe Creative Cloud, or similar tools. - Good communication and organizational skills. - Ability to present ideas and accept constructive feedback. - Ability to work independently and collaborate with a team. - Availability for occasional scheduled meetings in Atlanta.

## Preferred Qualifications

- Experience developing creative concepts for musicians, creators, or brands. - Interest in hip-hop, R&B, fashion, and contemporary music culture. - Experience creating mood boards or visual concepts. - Familiarity with photography, videography, and content production. - Experience with artist branding or social media campaigns. - A creative portfolio demonstrating original ideas and execution.

Students, recent graduates, and emerging creatives are encouraged to apply. Previous record label experience is not required.

## Performance Expectations

- Contribute original creative concepts for assigned artist campaigns. - Develop mood boards and visual recommendations for approved projects. - Maintain an updated social media content calendar. - Create and edit assigned promotional videos and graphics. - Meet agreed creative production deadlines. - Maintain consistent branding across assigned accounts. - Participate in creative planning meetings. - Provide weekly project updates. - Incorporate feedback from label leadership and artists.

Workload and deliverables will be established according to the internship's scheduled hours, available resources, and learning objectives.

## How to Apply

Please submit:

1. Your résumé or professional background. 2. Examples of your creative work, including videos, graphics, mood boards, or social media content. 3. Links to social media accounts or creative projects you have worked on, if available. 4. A brief explanation of your creative style and interests. 5. Your experience with video editing and graphic design tools. 6. Your availability for occasional meetings in Atlanta.

**Creative Application Question:**

Imagine you are working with a new recording artist preparing to release their first single. How would you develop a visual concept and social media campaign that makes the artist stand out?

We encourage applicants to share original ideas.

## Internship Benefits

- Paid, part-time opportunity. - Hybrid work arrangement. - Hands-on music industry experience. - Creative mentorship and professional development. - Opportunities to contribute to artist branding and marketing campaigns. - Portfolio-building opportunities. - Potential consideration for a longer-term position as the label grows.

**We are looking for a creative thinker who wants to help build something, not simply follow a content calendar.**